Technology would hardly become popular in a visual world like ours if it was not for web design. The main issue of web design is to establish the harmony between beauty and functionality. After all, not everything that works pleases the look, and not everything that is beautiful is useful. But if a compromise can be found it is possible to make one thing help the other and create a real experience of use. Imagine the desktop of a Windows or an Android device. It is an imitation of any physical space where some items are arranged and you go to one of them to interact. It’s almost like being in the grocery store, picking some product off the shelves and picking it up for a closer look. Our way of interacting with things – in the real or virtual world – has some very specific visual rules. Web designers dominate these rules and use them fluently. However, there is another function of web design that should be cited.
The future of web apps, blogs or websites doesn’t consist only in interface.
It is also a very important part of the visual identity of the brand that concerns the future of web design. Thus, the knowledge and daily work of most web designers is to incorporate the knowledge of one of the areas of marketing – branding. The beauty in the future of web design should serve to generate sensations in the visitor that induce to purchase or skip steps of the sales funnel.
What does a web design professional do in future friendly websites?
So while working in the area of technology, the web designer is a kind of computer artist. It reconciles beauty, utility and navigation experience. For the future of web design creativity is the raw material, since there is no design formula that can be applied to all websites.
How important is web design in the market?
Is it worth investing in this area? What is its relevance in the current market?
With the universalization of the Internet, people started to buy, interact, play and relate in general online. That is, applications, software, websites, e-commerce, games, platforms, blogs and forums are in full swing these days. And most likely these activities will intensify. Therefore, the future of web apps has a very positive projection which will only grow in the coming years, and this is far from changing.
For future friendly websites there are visual tendencies that appear and become popular. As they give quick result, soon they are used by many people. Marketing is a very dynamic and innovative area, but a lot of people still prefer to invest in trends and do what works. The consequence of this is that certain “fashions” or visual patterns for web applications and websites, after a while, generate a certain saturation and disappear quickly. This means that a good web designer should keep up to date and never stop learning. With new technologies appearing to the web at all times, the future of web design relies on new trends, highlighted below.
Web in laptops gain importance
The Internet in portable applications has been the main subject in the future of web apps in recent years. If large companies are taking this care and giving importance to their presence on mobile devices, it will not be a long time for small and medium-sized businesses to see that they need to be in those mediums as well.
Less is more
There is a trend change in the way new websites are being designed. Complex and exaggerated layouts are being replaced by clean, simple layouts with greater attention to small details, a strong emphasis on typography, and richer and richer interactions with user experience. Simpler aesthetics support faster pages, which means faster user experience on mobile devices. And also where the screen sizes are too small to withstand the excess graphics. This trend of design should extend, if not dominate the aesthetics of websites in the very near future.
More than ever, websites should reflect a standardization of corporate identity. Diverse corporations all over the world are realizing the opportunities and effectiveness of doing business via the Internet. Business cards are being replaced by profiles on Twitter or Facebook. Marketing emails and HTML newsletters are replacing letters, pamphlets, and letterhead. We will see a future of web design where this will happen frequently. Traditional and printed marketing tools will be totally replaced with new online tools.
The web design and graphic design industry are rapidly expanding, however, with each passing year, new surprises arise in the development techniques. We anticipate many emerging trends in the web design world, with more focus being given to the creation of less complex and more sophisticated designs.
We can make some predictions about modern trends in the future of web design that will eventually capture the design industry, based on many trends that faded and resurfaced in recent years. Websites that have dozens of pages that offer services and products are no longer so popular. They are not only annoying, but sometimes they are the reason why your users leave your site and never come back. In the future of search, scrolling will be more popular than clicking because users may want to see everything you offer on a single page rather than viewing each page of your site. Although a multi-page site seems to have more power in SEO, the evolution of design will likely bring more focused layouts to deliver content in the form of a single-page website because smartphones made people fall in love with scrolling.
The need to design a minimalist and straight to the point design goes hand in hand with the evolution of a number of design elements and technologies. With so many designers producing websites with innovative and modern design methods, users will eventually prefer a web design that has large images with chunks of content, so as not to overwhelm users with a lot of information and images. In the future of web design, website should not be a mixture of completely different elements organized in a bizarre way. Thus, the future cannot be predicted. However, current trends and developments may give us foresight. The speed at which web development is expanding keeps us anticipating more creative and exceptional design ideas that come to life in the future friendly websites.
One of the lessons of all these years of change and new trends is that to succeed, you often have to ride the wave of change rather than just letting go. Let’s see what are the most expected trends in web development with a major global impact. Here’s a top of eight:
Better online support
Being connected to the users is more important than ever. The presence of chatbots, written or oral conversation software, allow a website to be contacted every day, at any time, without having to maintain a customer service department continuously. There is an evolution of chatbots who can answer the most common questions, redirect customers to information or web pages, or even help them complete a transaction. It is expected that all sites will have their chatbots as consumers become accustomed to their presence and the ways of interacting with them.
Progressive Web Apps
The future of web apps is secure according to a recent study that showed that apps accounted for 89% of the time spent on smartphones. The general public is well receiving formats similar to mobile application. Progressive web apps are apps that appear to the user just like a phone app, but are actually website pages. They take advantage of the features of an Internet browser, with a mobile application interface. The advantages of this technology are many, such as the ability to work offline, a virtually no load time (because much of the information is stored in the cache of the phone), good reliability and the ability to receive notifications. Another advantage is that progressive web apps can be designed faster than mobile apps, work for all users being easier to deploy and maintain, which has a positive effect for both the developer and the user.
Notifications are one of the best tools for mobile apps. The ability to send information directly to an interested user soon became very popular in all areas, from traffic info to sports scores or promotional sales. This type of communication also works with websites after the user authorizes the notifications. This provides greater customer engagement without the added costs of creating a mobile app that replaces a website.
This tendency of websites of only one long page settled this year, and should continue to extend. These sites are therefore composed of only one very long page. To navigate it, we simply scroll it, or links make us go down or up along the page to the desired section. The biggest advantage of these sites is their simplicity. There is no intricate navigation or endless menus to explore. And this concept works very well on smartphones, where scrolling is the easiest navigation mode. It is a modern solution to simple online needs, and very inexpensive to develop and host.
A static website is very basic. Each page is simply encoded in HTML and displays the same static or static content for each visitor. Why want to take a step back (or more) in web technology and their options? For the sake of simplicity. These websites are secure, load quickly, and are not expensive to develop. We should witness in the near future a resurgence of static sites in budget-conscious projects. Especially since they are today much more advanced than the first static sites, and much less boring or difficult to achieve.
User interfaces in motion
Interfaces have been a major concern for developers for several years. Even the best of designs loses its interest if the user is not able to find what he is looking for. Initially for mobile applications, mobile interfaces allow you to use animations or transitions that show users certain actions, or important parts, in addition to infusing projects with life and a certain class. This technology opens a wide range of customization, giving the developer a lot of options for building a very functional and attractive website. Examples of movements include easing, superposition, cloning, obscuration, parallax scrolling, matching, and games on dimensionality.
The release of Flash
Flash was something very interesting for websites: it allowed adding animations or other movements. It has been used extensively for years, but it is now something that everyone should try to get rid of. Adobe announced this year that Flash Player would no longer be updated or released from 2020. In addition, it is incompatible with most phones. Rather than losing the audience, especially on the mobile version of your site, you should replace Flash with HTML5, which is quickly becoming the universal format in the future of web design.
The interest of a good photo has never been so great on the Internet, especially because a good photo can allow to (re)launch a discussion. This concept is not new, since in the golden age of the paper magazine, quality photos were in great demand to launch debates simply from the story contained in the image. A unique photo, full of individuality, but also conveying information, will be the key to success on the Internet in the future of content.
To conclude, trends are moving as fast as they arrive, as our technologies evolve. These new features can be used to attract and retain customers, when they are well used. That’s why it’s important to look to the future for new ideas and inspiration, and to stay ahead of the competition.