Will the future of OTC communication be Facebook?

Engage’s 3-minute appointments continue: OTC communication on Facebook and Instagram Facebook has launched an important campaign to sensitize pharmaceutical companies to use the social network for the promotion of over-the-counter products. Great opportunities but also strong limitations which risk distorting the relationship of these channels. In the new episode, Stefano Vitta introduces the evolution of … Read more

Health service management: how partnerships can scale the business

THE management of health services is an area filled with challenges. Managers co-exist daily with cost reduction plans and new regulations and regulations, so they need to be up-to-date to achieve positive results in an increasingly competitive market. In this context, technology is an important ally of business, both for the organization of work and … Read more

Inclusive innovation: the direction for which the future of cities and health passes

Inclusive innovation. This is the direction for which the future of cities and health passes. He is convinced of it Barry Greene , president of Alnylam , biotech, founded in 2002, involved in the translation of RNA interference (RNAi) into a new class of innovative drugs for patients with limited or inadequate therapeutic options. President, … Read more

Conducting examinations: training to have accurate reports

To get accurate telemedicine investing in a training for exams with the professionals responsible for this service in the clinic. Telemedicine is an important strategy for optimizing the process of issuing reports – done remotely -, reducing costs and improving patient care. In addition, this technology also provides greater accuracy and agility in delivering reports, … Read more

Telecardiology: how it works and what its differentials

Specialty derived from telemedicine , telecardiology uses the same principles of information exchange and online communication to facilitate the performance and evaluation of exams, the issuance of reports and the closing of diagnoses. In this case, as the name itself suggests, it is focused on the cardiological area, to attend to and identify heart diseases … Read more

Humanized service: how can technology help?

The debate about humanized care has gained increasing strength as technology is implemented in the health area. The use of standardized and automated technical procedures, in addition to larger and more complex hospital structures, contributes to the idea that innovations make the physician-patient relationship colder and more objective. But is not it just the opposite? … Read more