Web Design Best Practices 2018

Each year brings a lot of new trends in web design. Some previous techniques persist, but web design best practices 2018 introduce a number of new and unavoidable practices. New possibilities appear and complement each other for the most part. One goal: to enable an optimal user experience. Here are some elements with which web designers will certainly count this year. Another aspect of care should not be missing this year’s web design guidelines is of course the personalization of mobile sites. Smartphones have captured everyone’s lives. In order to increase the number of customers and visitors in the online world, it is necessary to adapt the site to the mobile phone or tablet version. The video and animation trends tend to capture the web design market. Animations are a more engaging way to present the products or services offered by each company. For blog or presentation sites, web design best practices use the scroll for quick navigation and a more modern presentation. Without the need for more buttons and categories, the information flows more easily to the customer.

Web design best practices are increasingly being discussed in the online environment. Some come true immediately, others come to subtle surface. But many web design specialists have some general, increasingly visible trends.

Looking at more recent designs, some distinct trends are beginning to emerge as the forerunners in web design best practices 2018. Here is a glimpse of some of the web design trends that will likely become popular and many of these concepts can also be used for the design of the graphic chart.

Grid pattern

The age of perfect symmetry is over. While split-screen designs were a big trend in 2017, this half-half visual outline is changing rapidly. Designers divide the visual elements on the screen with a more asymmetrical grid pattern. For this concept to work, there must be a distinct balance of the elements so that one side of the design is not too powerful. Space and text elements often balance visuals to help draw attention to design. And all this is related to the fact that the designs remain on a grid, which makes it possible to organize everything.

Subtle animation

The subtle animation is not about a loading feature that slows the loading of the page; it’s the movement in the design itself. Subtle movement can be a great tool to help create user engagement. To get the most out of the subtle animation in the design, follow a few basic rules of web design principles: choose a single “trick” animation and stick to it, the animation should be realistic and imitate the laws of physics, do not force the sound or movement to click and make sure the animation plays on a reliable loop so that users know when the animation is over. It’s a sign that they can move on, they came to the site for the first time.


Cinemagraphs are static pictures that contain repetitive moves. Lately, they have grown in popularity, but, rightly, a successful cinemagraph can leave visitors to a deeply impressed site. Some successful examples you can find on flixel.com These are preferable to video because the size of a cinemagraph is considerably smaller, which results in a faster loading of the page and a faster rendering – in other words – better performance.

More scrolling animations

Parallax scroll animations have been so popular that some designers are starting to be wary of them. But that does not mean that you absolutely have to give up the scrolling animations. There are many other ways to use scrolling to encourage user engagement. (And you can also mix a little parallax, but do not go crazy with that). Doggo for Hire, as an example, uses a scrolling animation that drops confetti on the represented dog as users scroll past. Scrolling determines the speed at which confetti falls (and even the expression on the dog’s face). Scroll quickly for a video style experience; scroll down to take all the content on the left side of the screen. Is the beginning of a new year in web design best practices inspiring you to try something new?

SVG sites

Not so tired of logos or other blurry and pixelated graphics because of resizing? That’s what SVGs are doing. These are vector files, which will not lose their quality regardless of the size at which the graphic is resized.

Although SVG files have existed since 1999, most sites still use JPG or PNG formats for their graphics. This, however, seems to change in the future of web design best practices. Another advantage is that SVG files can be used directly in HTML code, which allows them to be stylized and adds various effects using CSS. Scalable vector graphics are becoming more common as a type of factor image for websites. SVGs are lightweight vector images that ensure that graphics, icons, and logos are perfectly pixelated regardless of the size or resolution of the screen. All high-resolution displays contribute to the increase of this file format. SVGs also work well with still and multi-media experiences, including 3D images, cinemagraphs, logo animations, and 360-degree photography.

Content first

A notable trend is the return of the content to the detriment of the grandiose design elements. Throughout the world, designers have realized that visitors are accessing a site primarily for content – and the role of design is to present it as intuitively, efficiently and as pleasantly as possible. In a world so fast, crowded and full of information like ours, accurate presentation of information in a suitable design will become one of the determinants of the success of a website.

Sites with very little text

Although at first glance it seems that web design guidelines are more focused on information, websites start to contain less and less text. At least on the front page the paragraphs begin to be non-existent. The classic text trigger replaces them – that imperative CTA or emotional text specifically designed to awaken certain user experiences. It is clear that in the list of web design best practices 2018 the text has its well-defined place. It begins to be conceived according to clear principles of professional copywriting. There is more and more storytelling. This is happening for several reasons. But, principally, web design specialists have understood that emotions are selling. The text must be based on strong emotional principles to awaken the reader’s emotions and to convert.

Landing Pages are becoming simpler

Although web design seems to be such a complex field, and more and more techniques are emerging, trends tend to extend over the concept of simplicity. Sites are becoming simpler, cleaner. Complex elements begin to be replaced by high-quality images and simple and elegant icons. Long texts and tangled paragraphs begin to be replaced by specific CTAs + action buttons as graphically attractive. The concept “Less is more” is becoming increasingly visible and exploited online. And sites start to get a professional, relaxed image through this way. Many more sites are starting to focus on one-page design, and flat graphics has once again become a trend. Mockups are becoming more and more simplistic. Thus, product photos and items in the portfolio attract more views through elegance and simplicity.

More and more shadows, debris in parallax and animations on the homepage

Gorgeous sections of color and degrade, as well as corrugated and shaded margins, along with interactive elements, animations and special effects, appear as often on site pages. This is an already well-known tendency. Also, the overlapped elements begin to trend in web design best practices. Umbrellas coming from the corners of shapes begin to embellish the design of the elements on the front page of the site more and more. Simplicity prevails though. Nothing is less, nothing is extra. Although the animations with icons, text, and shadow and parallax effects are combined, the site looks clean and has a very normal course. The cursor flow is not affected. Simplicity is preserved, and even provides extra elegance to the page.

More bright color

The bright color seems to be the design trend that just wants to stay. Even without flat or material features, the bold color is eye-catching and can help attract the user to the design. Bright, bold color choices are cool and appeal to younger users. These color choices are relevant when creating a funkier mood for websites.

Ads location

All these tiny advertisements at the bottom of applications and mobile websites are also making their way to external links. And it’s not just the ads on the screen. But they can also be chat rooms, pop-ups, notifications, and even navigation items that stay at the bottom of the screen. This less intrusive location is a primary viewing area and the use of mobile has allowed users to be accustomed to these types of locations being acceptable. An ad at the bottom of the screen, like the Burlap and Blue blog, looks so much less awkward (and less visible on your face) than a banner on a nameplate. The user always sees it, but it does not obscure the content.

Voice search and natural language

The future of web design best practices is not 100% visual. Some of them will be audible. From designing interfaces that can “hear” and understand voice commands to incorporating search terms that mimic natural language, integrating a world of voice and language will be imperative for design projects. And while some of these other trends are not even more popular by the end of 2018, voice and natural language research will only grow in terms of usage and popularity. You should start planning now so that you can easily integrate it into future projects.

Flowing shapes

Soft shapes with a smoother look are gaining popularity. Smoother lines are a natural progression of the polygon’s trend. When Design Shack presented the trend of the polyforms at the beginning of the year the description said, “one of the best parts of this versatile trend is that each of these designs is so different”. Polygons are usually flat, two-dimensional shapes, although in some website projects, some polygons animate the movement and appear to have more 3D features. The same characteristic holds for more fluid forms; the main difference is that instead of sharp cross lines, each shape is made of smooth curves that flow throughout the design.

Split Screen Desktop, mobile stacking

Split-screen design models are only gaining popularity. Because the split content is displayed side by side, these designs offer a great experience on both desktop and mobile being. This way, there is a consistent, but device-specific experience for users.

The biggest problem of current web design is the lack of originality of websites The forerunners of web design best practices feel no doubt that originality will come in the form of an increase in personalized elements combined with animations as well as customized ones. Libraries with animated HTML5 / JS / CSS3 will provide very important help in this direction. There is no general technique for making these elements and implementing this stream, so the best executions will include quite a lot of time and effort invested in planning and execution.

Make sure to use the web design guidelines with care. Sometimes the best ideas can grow quickly. Others find themselves with a more timeless feel; the voice interfaces are probably here to stay for a moment. Try them, make a change to an existing design and have fun. This is what web design best practices 2018 play. Do not complicate things, make navigation simple, do not overload, prefer things intuitively clear. Your visitors will be thankful.

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